TradeRoots is the
only sustained, national trade education program dedicated to
raising grassroots support and public awareness about the importance of international
trade to local communities. Through strong partnerships with associations, local
chambers of commerce, economic development groups, and the business community,
TradeRoots takes the Chamber's message of promoting free enterprise and individual
opportunity to local communities across the country.
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Builds and sustains bipartisan pro-trade coalitions at the grassroots level.
TradeRoots successfully built coalitions for past pro-trade legislation, including China Permanent Normal Trading Relations (PNTR), Trade Promotion Authority (TPA), and the numerous trade agreements opening lucrative markets to U.S. business. Thousands of TradeRoots advocates stand ready to act in support of pending pro-business trade legislation.
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Identifies and mobilizes local leaders as pro-trade advocates in each district.
TradeRoots has trained hundreds of local chamber of commerce executives on how to build strong international support in their communities and help their member companies be strong trade advocates on Capitol Hill.
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Facilitates international trade education programs to educate the U.S. small business community.
Using a strong and extensive partner network, TradeRoots has successfully held more than 500 international trade education grassroots programs across the United States to educate the small business community about market opportunities overseas.
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Partners with governors and state leaders to communicate the local benefits of trade.
TradeRoots partners with governors and economic development offices to leverage existing resources and share new ones to help small and mid-size companies understand international opportunities - and how to use current, pending, and future international trade agreements.
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Tells trade success stories through the local media, using a vigorous communications campaign.
TradeRoots publishes a series called Faces of Trade, featuring success stories of small businesses that expanded by entering new, international markets. The Faces of Trade stories are featured in the TradeRoots' newsletter, in the web site, in trade education programs, and on Capitol Hill when advocating for free trade agreements.
